Project Brief
Studio Posty undertook a project in collaboration with WLDD (Wubba Lubba Dub Dub - Social Media Agency) for Amazon Prime Video's acclaimed series Mirzapur. The objective was to edit short-form videos of Mirzapur for Amazon Prime Video's social channels. WLDD provided Studio Posty with video concepts and copy, while Studio Posty handled the post-production. The goal was to create content that captivated the fanbase and promoted the series across social media platforms.
Editing Process
The editing process began with understanding the video concepts and curating relevant footage from all three seasons of Mirzapur. We worked on the sound design, adding multiple layers of background scores alongside character dialogues. High-quality typography and text effects were incorporated to highlight the key moments. Color correction was then applied to ensure consistency across different scenes, requiring detailed grading to match the show's dark, gritty aesthetic. The goal was to product videos that showcased Mirzapur's characters, best moments, and a mix of funny and intense segments
Project Highlights
The result was a series of short-form videos that garnered hundreds of thousands of views across all platforms. The content was primarily posted on the 'Yeh Hai Mirzapur' Instagram page, with additional collaborations on Prime Video India's Instagram page and YouTube Shorts. These videos were well-received and widely shared by the show's audience. They successfully amplified the series' reach and heightened the anticipation and hype for the newly launched Mirzapur Season 3.
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