Editing & Graphic Design For
Atul Kasbekar

Studio Posty designed a typographic logo that placed The Kasby Edit alongside its tagline ‘Finer Things For Gentlemen’ within a camera frame — a nod to Atul’s identity as a lifelong photographer. The motion graphic treatment featured a subtle camera shutter flicker effect, adding elegance and context to the series' visual opening. The logo animation was used consistently across all videos to establish brand recall and a sense of continuity.

Studio Posty edited several short-form reels for the series, which were published on Atul’s social media platforms. Each reel began with the animated logo and seamlessly transitioned into high-quality talking-head footage mixed with B-roll. These edits included thoughtful colour correction, stylish subtitles, and understated background music — all chosen to reflect the tasteful, sophisticated vibe of the series. The content resonated strongly with viewers, garnering hundreds of thousands of views.

The editing process involved syncing footage from a multi-camera setup to maintain visual variety and flow. Subtitling, sound design, and consistent color correction were applied to ensure a polished and immersive viewing experience that matched the premium tone of the series. Each episode of The Kasby Edit podcast began with a dynamic cold open — a short, high-impact teaser featuring the most intriguing moments from the conversation. The podcast was structured in a Q&A format, with each new question introduced using a vintage camera roll overlay, reinforcing the show's refined, classic aesthetic. Throughout the episode, relevant high-quality image assets were incorporated to visually support the topics being discussed.

To build a strong visual identity for The Kasby Edit, Studio Posty created a set of static design assets that complemented the video content. This included reel covers and podcast thumbnails that featured Atul Kasbekar prominently alongside bold, attention-grabbing titles that highlighted the theme of each episode. The use of strong typography, clean layouts, and rich stills from the shoot gave each asset a polished, editorial feel.