Samay Raina

Branding For
Comedians On Board Revival

Branding & Art Direction
Project Brief
The objective of the project was to create the visual identity and event branding for Comedians On Board Revival, the comeback season of the popular chess-entertainment property led by Samay Raina. Following the success of previous seasons, the Revival edition needed to feel familiar to existing fans while signaling a fresh chapter for the tournament. Studio Posty was responsible for designing the visual identity, logo system, stream assets, event creatives, and promotional graphics used throughout the tournament.
Project Brief
Visual Identity & Logo Design
At the center of the branding is a bold typographic logo featuring a chess pawn placed in front of a queen silhouette. This visual combination symbolizes the journey from challenger to champion, reflecting the competitive nature of the tournament while staying rooted in the world of chess. The typography was designed with a strong, heavyweight treatment to create impact across digital and event applications. Textured finishes, dramatic lighting, and deep purple-and-orange color tones were used throughout the system to give the tournament a premium, high-stakes atmosphere.
Visual Identity & Logo Design
Visual Identity & Logo Design
Visual Identity & Logo Design
Stream Assets
To ensure a consistent viewing experience across the tournament, Studio Posty designed a complete suite of broadcast assets for the livestream production. This included fixtures, match schedules, player introduction graphics, standings, tournament updates, thumbnails and animated stingers used during transitions. The visual system was designed to make information easy to consume while maintaining the competitive look and feel established by the brand identity.
Event & Promotional Design
Alongside the livestream experience, Studio Posty created a range of promotional and event-focused assets used to market the tournament and support ticket sales. This included ticket creatives, District event graphics, banners, promotional announcements, and supporting marketing materials. The designs combined tournament information with strong visual hierarchy to maximize visibility across social media and event platforms. The objective was to create excitement around the return of Comedians On Board while maintaining a premium presentation worthy of a large-scale live event.
Event & Promotional Design
Event & Promotional Design
Event & Promotional Design
Event & Promotional Design
Branding In Action
With Comedians On Board Revival, Studio Posty helped shape the visual identity behind one of the most anticipated comeback events in the creator and chess community. The flexibility of the identity allowed the tournament to maintain a strong visual presence throughout its promotion, live broadcasts, and post-event content. The result was a brand system that not only elevated the production value of the event but also helped reinforce Comedians On Board as a recognizable and enduring entertainment property.
Branding In Action
Branding In Action
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