Project Brief
Our goal was to craft the brand identity for Samay Raina's brainchild, 'Comedians on Board - Gang War'. This unique online chess competition brought together comedians, artists, and chess enthusiasts in a thrilling battle of wit and strategy, providing an engaging experience for viewers.
Visual Identity & Logo Design
The heart of our branding effort was the creation of a logo featuring a distinctive cowboy hat adorned with bull's horns and topped with a chess piece king's crown, integrating the title of the show. The colour scheme with hints of blue & yellow added vibrancy to the visual, while the retro patterns in the background, including chess elements, added a touch of nostalgia.
Stream Assets
To enrich the viewer experience, we designed custom stream assets including overlays, thumbnails & infographic that added a visually engaging dimension to the live broadcasts, seamlessly complementing the show's aesthetic.
Merchandise Design
We proudly designed official merchandise for 'CoB - Gang War,' featuring six teams led by top creators like Tanmay Bhat, Suhani Shah, Abish Mathew, Joel D'Souza, Vaibhav Sethia, and Biswa Kalyan Rath. Each team's custom logo, reflecting their unique personality, adorned the merch, letting fans proudly represent their favorite side of the Chessy Cowboy showdown.
Ultimate Branding Showcase
From the captivating logo to the vibrant stream assets & captivating merchandise, each element encapsulates the unique Comedians on Board - Gang War aesthetic we set out to create. Our branding played a pivotal role in elevating the show's visual appeal & the delightful experience it delivers to viewers and participants alike.
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