Post Production For
HDFC Sky's Podcast

Studio Posty worked in collaboration with Finnet Media to deliver post production services for a financial podcast by HDFC Sky, Make Money Matter. Hosted by Shashank Udupa, the podcast features HDFC Securities' top analysts breaking down market trends, investment strategies, and actionable insights for investors. Spanning two seasons and 8 episodes, Studio Posty provided video editing, motion graphics, and graphic design services, ensuring high quality episodes and promotional short form content that extended the podcast's reach across platforms.

Each episode began with a cliffhanger style cold open to hook the audience in the first 30s, followed by a show intro animation. The logo and outro animations were crafted to align with the podcast's branding, creating a cohesive visual identity. Throughout the episodes, infographics were seamlessly integrated to simplify complex financial data, while sound effects added depth and polished the overall output quality. This comprehensive editing approach elevated the podcasts visual and auditory appeal.

To amplify the podcast's reach, full length episodes were repurposed into engaging short form reels. The process included selecting the most compelling clips from each episode, adding dynamic subtitles and text animations to emphasise key points. Thoughtfully chosen stock footage and infographics complemented the content, making complex topics more digestible. Sound effects were integrated to enhance the overall viewing experience and sustain audience attention.

Each episode of the podcast featured a unique thumbnail. We ensured that every thumbnail design reflected the specific industry discussed in that episode. Each thumbnail prominently showcased the host, Shashank Udupa, alongside the guest for that episode. Bold, attention grabbing titles were incorporated to clearly convey the topic and capture the audience's attention.

The project delivered remarkable results for the 'Make Money Matter' podcast. We produced 8 high quality episodes across two seasons, ensuring seamless visual and audio consistency. Short form content boosted the podcast's engagement and visibility on Instagram. This approach successfully increased the podcasts shareability and impact.