Project Brief
Studio Posty collaborated with Netflix to edit a vlog promoting Kota Factory Season 3, featuring influencers Aaditya Kulshreshth (Kullu) and Sahiba Bali. The footage, provided by OML, captured the duo watching Kota Factory together. The vlog was given a date-like narrative, leveraging the online chemistry of both creators to make the content feel authentic and engaging. The goal was to seamlessly blend the raw, home-made feel of the vlog with a polished promotional touch for Kota Factory Season 3.
Editing Process
A major focus of the editing process was refining the video’s structure to create a natural yet compelling flow. This involved carefully sequencing the footage to maintain viewer engagement while preserving the vlog’s raw feel. Color correction was applied to enhance the visual appeal. Additionally, sound effects were added to elevate the humor and atmosphere along with subtitles that followed Netflix’s design language.
Graphics & Animations
The vlog opened with an animated title sequence featuring cutouts of Kullu and Sahiba against a blackboard, reinforcing the classroom aesthetic central to the show. A subtle camera recording overlay was added to the recap segment, giving it a candid, documentary-like touch. Throughout the video, effects such as a monochrome filter were selectively applied to emphasise humorous moments and further tie in with the visual identity of Kota Factory.
Final Showcase
The vlog successfully blended an unscripted, home-style aesthetic with the promotional objectives of Kota Factory Season 3. By maintaining an engaging pace, integrating Netflix’s brand identity, and subtly incorporating the show's essence, the video resonated with audiences, amassing over 2 million views. Studio Posty’s editorial expertise ensured that the vlog felt authentic while still carrying a polished, high-quality finish, making it an effective and entertaining promotional piece.
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