Vidit Gujrathi

Branding For Chess GM
Vidit Gujrathi

Branding & Art Direction
Project Brief
Our objective with this project was to brand India's No. 2 Chess Grandmaster, Vidit Gujrathi, and establish a compelling online presence that mirrors his dedication, brilliance, and strategic prowess on the chessboard.
Project Brief
Logo Design
In our creative journey, we birthed an iconic emblem that uniquely represents Vidit's mastery - a fusion of the letter 'V' from his name and the regal 'king' chess piece. This symbol encapsulates his chess prowess, strategy, and dedication without the need for words.
Logo Design
Logo Design
Visual Identity
To infuse Vidit Gujrathi's digital presence with a premium and minimalist feel, we handpicked a distinct color palette. A striking yellow shade combined with complementary dark hues not only exudes elegance but also resonates with his audience, setting his brand apart.
Visual Identity
Visual Identity
Brand Design Showcase
Welcome to the captivating world of Vidit's brand identity, where striking cohesion and impactful visuals redefine the game. It isn't just a visual representation; it's a statement. It's a statement of his dedication, his passion, and his indomitable spirit.
Brand Design Showcase
Brand Design Showcase
Brand Design Showcase
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